Case Study: Strengthening Oikocredit’s Social Media & Campaigns Through Sustainable, Strategic Support
Overview
Oikocredit, a global cooperative focused on social impact investing, communicates powerful stories of people, partners, and social impact. To support their mission, I provided strategic and practical social media and campaign support aimed at building a consistent, intentional online presence—aligned fully with the organisation’s broader communications goals.
My approach focused on sustainable improvement, ensuring Oikocredit’s social channels and digital campaigns remained effective, cohesive, and manageable for the team.
The Challenge
Oikocredit’s communications team produced strong content, but maintaining a coherent social presence across multiple markets and platforms—while also managing campaigns—required greater structure and clarity. The team needed:
Support to keep content aligned with brand voice and communications goals
A forward-looking content and campaign calendar
Systems that made content and campaign execution smoother
Insight into which messages and formats resonated most
Light analytics to inform continuous improvement
Strategic campaign support to ensure launch consistency and impact
My Role
I worked alongside the communications team to design an integrated approach that strengthened day-to-day social media while also supporting specific awareness, fundraising, and impact-driven campaigns.
How I Supported Oikocredit
1. Ensuring Content Aligned With Brand Voice & Communications Strategy
I offered ongoing guidance and practical support to help the team create content that was consistent, mission-driven, and impactful.
This included:
Reviewing copy and visuals for tone-of-voice alignment
Supporting storytelling that highlighted partners, impact, and cooperative identity
Ensuring all posts reinforced broader communications priorities
2. Supporting Campaign Planning & Execution
I provided end-to-end support for Oikocredit’s digital campaigns, including:
Creating campaign-aligned social media plans and posting schedules
Helping shape key campaign messages and adapting them for each platform
Drafting or reviewing campaign captions and visuals for clarity and engagement
Coordinating campaign timing within the wider editorial calendar
Monitoring campaign performance and suggesting mid-campaign adjustments
Campaigns became smoother, more cohesive, and better integrated into the organisation’s long-term communications strategy.
3. Creating Intentional, Flexible Content & Campaign Calendars
I developed structured calendars that balanced long-term planning with real-time responsiveness.
This included:
Monthly and quarterly social media and campaign plans
Integration of key organisational moments (impact reports, events, announcements)
Space for timely content such as news, partner stories, or external highlights
The calendars increased consistency while keeping the team agile.
4. Implementing Strategic Systems for Sustainable Content & Campaign Management
To reduce last-minute stress and improve workflow, I introduced systems that supported both ongoing content creation and campaign rollouts:
Clear content and campaign workflows
Templates for recurring themes and campaign components
A centralised system for drafting, reviewing, approving, and scheduling posts
Coordination support across team roles
These systems helped the team work more efficiently, especially during campaign periods.
5. Monitoring Performance Trends to Identify What Resonated
I reviewed platform analytics to understand:
Which posts performed best
What themes audiences connected with
Which campaign messages had the strongest reach or engagement
Opportunities to refine tone, timing, and visuals
Insights were fed back into content planning and campaign optimisation.
6. Providing Light Analytics Snapshots
To keep reporting simple and actionable, I created short analytics summaries that highlighted:
High-performing posts and trends
Campaign reach and engagement patterns
Recommendations for future strategy
Action points for optimisation
These snapshots helped guide decision-making without adding workload for the team.
The Results
The combination of strategic structure, hands-on support, and campaign integration helped Oikocredit strengthen its digital presence. Key outcomes included:
A more cohesive and consistent social media identity
Campaigns that were more organised, timely, and aligned with broader goals
Reduced day-to-day workload for the communications team
Insights that supported smarter content and campaign decisions
Sustainable workflows that made content and campaign management easier
Together, we ensured Oikocredit’s social media and campaigns remained meaningful, strategic, and effective—without creating extra pressure for the team.